"Wilderness suddenly emerged as the landscape of choice for elite tourists, who brought with them strikingly urban ideas of the countryside…wild land was not a site for productive labor and not a permanent home; rather, it was a place of recreation.  One went to the wilderness not as a producer but as a consumer…" - William Cronon

When I returned home from NZ a friend referred me to an essay by William Cronon regarding the modern myth of wilderness.  Cronon’s essay coincided greatly with the underlying feeling I had while being a tourist in NZ which is what ultimately spurred on many of the photographs for the project 100% Pure.  

The essay, The Trouble with WIlderness can be found here.  Above photos  were from a day trip up the Milford Sound. 

Hang Dry, Wanaka, NZ.  August 2014

Bridget, Otago Peninsula, August 2014

Updated the Archipelago gallery.  See it here

I went back through the photos from the Ruth Gorge and updated the gallery here.

From the Bike Magazine gear guide shoot in Sedona, AZ, now up on the website.  

Its official, the new site is live.  Lots and lots of new work from this past year and re-edited sequencing in old work.  Go have a look and hope you all enjoy, cheers!


Found good winter surf in NZ, some 35mm shots from the escapades.  

A photo of my wife overlooking our small town as smoke and ash cover the valley.  Leavenworth, WA

July and August were plagued with fires around Washington, including the largest fire in the states history (Carlton Complex).  This is a photo from that time when the air quality was at very unhealthy levels keeping many of us inside looking out.  

Reese & Matt, Central Cascades, WA

Reese Bradburn.  Central Cascades, WA