"Wilderness suddenly emerged as the landscape of choice for elite tourists, who brought with them strikingly urban ideas of the countryside…wild land was not a site for productive labor and not a permanent home; rather, it was a place of recreation. One went to the wilderness not as a producer but as a consumer…" - William Cronon
When I returned home from NZ a friend referred me to an essay by William Cronon regarding the modern myth of wilderness. Cronon’s essay coincided greatly with the underlying feeling I had while being a tourist in NZ which is what ultimately spurred on many of the photographs for the project 100% Pure.
The essay, The Trouble with WIlderness can be found here. Above photos were from a day trip up the Milford Sound.